The political landscape for the 2028 Democratic presidential contest is heating up earlier than ever, with high-profile figures positioning themselves for potential runs. Although it is still 2025, multiple potential candidates are already beginning to engage with voters in key states critical to the nomination process.
The absence of a clear front-runner within the Democratic Party has led to speculation that upwards of 30 prominent Democrats could enter the 2028 primary race. As a result, a flurry of activity is emerging in traditional early voting states.
In South Carolina, which is anticipated to hold the Democratic Party's opening presidential primary contest, several candidates are actively campaigning. California Governor Gavin Newsom has been referred to as a presidential hopeful at various events, although he claims his current focus is on strengthening the party for the midterms. Meanwhile, Kentucky Governor Andy Beshear, who is term-limited and acknowledges his consideration for a 2028 bid, will be visiting South Carolina to connect with the state’s Black community and differentiate his stance on cultural issues from Newsom’s.
Additionally, California Representative Ro Khanna, aligned with the progressive wing of the party and influenced by Bernie Sanders, is set to focus on union members and Black voters during his visit to South Carolina. Furthermore, former Chicago Mayor Rahm Emanuel has been in discussions about a potential campaign with notable South Carolina Democrats, including Representative Jim Clyburn.
Beshear, the 47-year-old governor, is scheduled to visit South Carolina for the first time on political grounds, with a series of events planned across the state. He aims to present himself as a candidate who can appeal to moderate voters and the African American community. Excerpts from his upcoming speech emphasize the Democrats’ opportunity to recover trust from voters who have become skeptical of the party's direction, highlighting the need for focus and discipline.
A sense of urgency pervades among Democrats as they recalibrate after recent electoral setbacks. Texas Representative Jasmine Crockett remarked on the need for candidates to become visible sooner, underscoring the anxiety surrounding the party's future leadership. Local officials and voters in critical states echo this sentiment, with South Carolina's Democratic chair, Jody Gaulin, expressing hope that the emerging excitement around potential candidates will invigorate party ranks.
In New Hampshire, Democratic leaders are encouraging early visits from presidential prospects, given the competitive electoral landscape with multiple House and Senate races scheduled. Minnesota Senator Amy Klobuchar recently campaigned in the state alongside Representative Chris Pappas, focusing on supporting Pappas’s candidacy rather than her own presidential aspirations. Illinois Governor J.B. Pritzker hosted a major state fundraiser in May, while Iowa remains a focal point for political activity despite losing its traditional top slot in the primary calendar.
Some figures, however, are choosing a measured approach. Pennsylvania Governor Josh Shapiro has opted to prioritize his own re-election efforts and avoid early campaigning in crucial states. Similarly, Michigan Governor Gretchen Whitmer is concentrating on her duties in Michigan, though both are seen as potential top-tier candidates should they decide to join the race.
Representative Clyburn, often considered a key figure in South Carolina's Democratic landscape, has been in talks with various candidates but has not yet endorsed any potential presidential hopeful. He anticipates a crowded field in the 2028 primary but feels optimistic about the overall prospects for Democratic candidates.
