NEW YORK (AP) – Victoria’s Secret has temporarily shut down its U.S. website and announced that certain in-store services will be unavailable as the company addresses a security incident that remains unspecified. This decision came as a precautionary measure, and the popular lingerie brand communicated the situation to customers through a message displayed on its website.
On Thursday, rather than the normal shopping experience, visitors to Victoria’s Secret's U.S. site encountered a notification stating that services have been halted while the team works diligently to restore normal operations. The message reassured customers that efforts are being made around the clock to resolve the issue.
At this time, Victoria’s Secret has not provided specific details regarding the security incident, nor has it confirmed whether a cyber attack is involved. The Associated Press reached out to the company based in Ohio for clarification but did not receive an immediate response. The timeline of when the incident was identified, and operations were halted, is also unclear.
Reports began to surface on Wednesday regarding the shutdown of the website, coinciding with the company’s update shared on its social media platforms. Customers expressed frustration, indicating that they had already encountered issues earlier in the week prior to the official acknowledgment from Victoria's Secret.
The FAQ section on Victoria’s Secret's corporate website was updated with information indicating that the company could not provide an exact timeline for when the website would resume normal operations. Additionally, it was noted that customer care services were also unavailable during this period.
Victoria’s Secret has stated that it is committed to fulfilling orders placed before Monday, and it will extend return windows and certain direct mail coupon offers for affected customers within the United States. Nevertheless, while the stores, including those of its PINK brand, remain open to customers, some in-store services—such as the ability to return online orders in person—are not available at this time according to its customer FAQ.
It remains unknown whether in-store services at Victoria’s Secret locations outside the United States are similarly affected by this security incident. However, reports suggest that the company’s U.K. website continues to operate without interruption as of Thursday.
In summary, the security incident affecting Victoria's Secret has led to significant operational changes, impacting both online and in-store customer services. The situation continues to develop as the company works toward resolution.
