BRUSSELS (AP) – Belgium welcomed international stars, including Rihanna, for the world premiere of the highly anticipated new Smurf movie on Saturday. The event took place in Brussels, the heart of the Smurfs’ origin, showcasing a vibrant celebration of Belgian culture and the beloved blue characters.
Rihanna, who produced the film and voices the iconic character Smurfette, led a live-action animated reboot that embarks on a mission to save Papa Smurf, setting the stage for an exciting adventure. The summer family film aims to delight audiences with its blend of humor and heart.
During the premiere, Rihanna, visibly pregnant, engaged with young fans, sharing laughter and smiles. She was seen linking arms with a person dressed as her animated counterpart, Smurfette, and strolled into the venue alongside her partner, A$AP Rocky. Their appearances added a glamourous touch to the event that celebrated creativity and community.
The film’s director, Chris Miller, was also in attendance, showcasing Smurf toys to the eager crowd. Among other notable guests were stars James Corden and Dan Levy, all of whom embraced the playful theme of the premiere by wearing varying shades of blue, reminiscent of the Smurfs.
The movie is set to premiere in the U.S. on July 18, 2025, and the excitement was palpable as fans gathered to witness the magic unfold on the big screen.
The Smurfs franchise originated from the mind of Belgian comics artist Peyo, who created these beloved characters. Known as "Schtroumpfs" in Belgium, the local capital fully embraced the premiere with a weekend filled with Smurf-themed events. The festivities emphasized the cultural significance of the Smurfs in Belgium and their lasting appeal worldwide.
The premiere event was strategically located in central Brussels, a stone’s throw away from a dedicated Smurf museum, highlighting the city's connection to these timeless characters. The famous Mannekin Pis statue was dressed as No Name Smurf, delighting both locals and tourists alike. The Grand-Place, a UNESCO World Heritage site, hosted various Smurf-themed activities throughout the weekend, ensuring an immersive experience for attendees.
In addition to the events, local tourist buses and train cars were transformed with blue decorations, creating a festive atmosphere that celebrated the Smurfs. This engagement reflected Belgium's pride in its cultural heritage and its beloved characters, which have entertained generations worldwide.
As the premiere drew the attention of fans and media alike, it became more than just a film release; it served as a celebration of community, creativity, and the enduring legacy of the Smurfs. With the excitement building around its release, the new Smurf movie is poised to capture the hearts of audiences everywhere.
