TORONTO — Alex Tilley, the creator of the renowned Canadian hat that bears his name, has passed away at the age of 87. Tilley, an enthusiastic sailor, invented what has come to be known as the Tilley hat in 1980, designed specifically for outdoor lovers seeking functionality and comfort.

He is celebrated for his classic beige, wide-brimmed hat, a symbol of durability and style for adventurers and casual wearers alike. Tilley Endurables, the company he founded, has expanded to offer a wide array of products, many of which include a lifetime guarantee, reflecting Tilley's commitment to quality and customer satisfaction.

In 2015, Tilley announced his intention to retire and sell the business he built over decades. Subsequently, the company was acquired by U.K.-based Hilco Capital, which later sold it to Toronto-based Gibraltar & Co. in 2018. These transitions demonstrate the brand's significant presence in both Canadian and international markets.

Joe Mimran, chairman of Tilley Endurables, expressed deep admiration for Tilley, describing him as “an inventor, an adventurer, and a true Canadian original.” Mimran reflected on Tilley’s legacy, emphasizing his unwavering commitment to excellence and the philosophy that combined practicality with purpose.

Mimran added that Tilley’s dedication has shaped the continuing evolution of Tilley Endurables. The brand aims to remain true to Tilley’s timeless values of integrity, durability, and authenticity while adapting to the needs and preferences of new generations.

This report about Alex Tilley was first published on November 1, 2025, marking the end of an era for a brand that has become synonymous with Canadian outdoor apparel. The notable impact of Tilley's work on the fashion and outdoor sectors will be remembered as a testament to his inventive spirit and devotion to quality.

The story of Tilley Endurables is not just about a hat; it encapsulates the essence of Canadian ingenuity and the passion for outdoor adventure, which Alex Tilley embodied throughout his life and career.

As the brand continues, it carries forward the legacy of its founder, ensuring that his values and innovative spirit remain at the heart of Tilley Endurables, inspiring future adventurers for generations to come.