Ed Sheeran continues to embody an everyman quality with his music, characterized by emotionally resonant acoustic ballads and infectious pop hits. His eighth studio album, titled "Play," releases on Friday and generally stays true to this familiar approach.
Over the years, Sheeran has adapted to changes while largely keeping a low profile in the public arena, save for notable moments like his recent copyright court win and promotional activities in accessible locations. The appeal of Sheeran, now a global star, still resembles that of the up-and-coming troubadour he once was, often revolving around him, his guitar, and his loop pedal.
As Sheeran’s fame has escalated, the meaning of his relatability has evolved. With "Play," the first installment in a new series named for symbols (with "Rewind" expected next), he strategically leverages his global fame without straying from his roots as a singer-songwriter. The album was recorded during his "Mathematics World Tour" and completed in Goa, India, showcasing a dynamic mix of his traditional sound and elements that indicate his return to pop hit-making.
The album presents a blend of tracks that highlight Sheeran’s growth as a hitmaker, a refreshing change after his previous releases, "Subtract" and "Autumn Variations," which, while well-received, did not generate the major chart successes that defined his career. Most of the songs in "Play," however, remain consistent with the narrative-driven songwriting that has established Sheeran's reputation as an artist.
In an effort to diversify his music, Sheeran collaborated with new artists for some of the tracks. Notably, the catchy "Sapphire" features Indian singer Arijit Singh, one of Spotify’s most listened to artists worldwide. A Farsi version of "Azizam," co-written with Ilya Salmanzadeh, Savan Kotecha, and Johnny McDaid, was released earlier with Iranian singer Googoosh. This approach signifies Sheeran's ambition for cross-cultural appeal, and he appears to enjoy the process.
Many songs on the album recycle familiar themes from Sheeran’s past work. In "Old Phone," he reflects on friendships and transitions in his life, echoing the sentimentality found in his earlier hit, "Castle on the Hill." The sweet sentiment of "Camera," with its line “I don’t need a camera to capture this moment,” is reminiscent of his beloved track "Photograph" from his 2014 album "Multiply."
Some tracks, however, stand out with potential staying power. Sheeran's heartfelt tribute to his daughters, "For Always," complemented by the gentle vocals of co-writer Amy Allen, is poised to become a favorite for father-daughter dances, soon to be joined on wedding playlists by the lively track "The Vow."
In the album's opening track, "Opening," Sheeran showcases his lyrical prowess. He tackles themes of boundaries, mental health, fame, and future aspirations through glittery verses. One standout line reveals a reflective mindset: “Been a long time up top but I ain't complacent / If I look down I can see replacements.” The track emphasizes the significance of pursuing dreams amidst the highs and lows of fame.
Ultimately, Sheeran's intent is to resonate with a broad audience, and in doing so, he continues to position himself as an everyman, crafting music that reflects both personal and universal experiences.
"Play" by Ed Sheeran
Rating: Three stars out of five.
On Repeat: "Opening"
Skip it: "Camera"
For fans of: Romance novels, Bollywood playback singing, "The Shape of You," Coldplay
