ST. JOHN'S — The East Coast Music Awards, held in St. John's, Newfoundland and Labrador, celebrated its top music talents in a grand ceremony, concluding a five-day music conference filled with performances and festivities. Among the standout winners were Atlantic music stars Classified, Kellie Loder, and Maggie Andrew, each taking home multiple awards.

Classified, a notable figure in the Canadian music scene, achieved significant recognition at the awards ceremony, winning four awards including Solo Artist of the Year, Producer of the Year, and Rap/Hip-Hop Release of the Year for his song “Sure Enough.” Additionally, he claimed the prestigious Release of the Year for his track “Amnesia.” His multiple wins underscore his influence and talent within the music industry.

Newfoundland and Labrador's own Kellie Loder had a remarkable showing as well, securing two major awards: the TD Fans' Choice Entertainer of the Year and Fans' Choice Video of the Year. Loder's accolades highlight her popularity and the strong support from fans, showcasing her rising star status in the East Coast music scene.

Maggie Andrew, hailing from Halifax, also celebrated a successful evening, winning both the African Canadian Artist of the Year and Rock/Alternative Release of the Year. Upon accepting her Rock/Alternative Release award during the morning ceremony, Andrew commemorated the whirlwind weekend by getting a cod fish tattooed on her arm, symbolizing her connection to the cultural significance of the region.

The East Coast Music Awards followed a period of turmoil within the East Coast Music Association, which had faced criticism over a perceived lack of transparency and representation. This challenging year saw the association part ways with its CEO, Blanche Israel, in January. Her departure prompted vocal concerns from members who recognized her efforts in advancing diversity and inclusivity within the organization.

The East Coast Music Awards not only celebrate individual achievements but also reflect the cultural richness and diversity of the East Coast music scene. This year's award winners exemplify the varying styles and backgrounds present in Atlantic Canada, uniting different cultures and genres through their musical contributions.

Overall, the East Coast Music Awards in St. John's not only highlighted the exceptional talent among Atlantic artists but also served as a platform for addressing the ongoing challenges within the music community, ensuring a brighter future for diversity and representation in the industry.