TORONTO – After serving the plant-based market for 40 years, Yves Veggie Cuisine, a notable brand in the meat-alternative category, is set to be discontinued. The brand is owned by the Hain Celestial Group, which has announced that this decision was not made lightly.

The company has experienced several years of declining sales in the meat-free segment, leading to what they describe as an “increasingly challenging and difficult to sustain” business environment. This decline in sales has prompted the brand to make the tough decision to discontinue its operations. Yves Veggie Cuisine has been well-known for offering a wide range of plant-based products, notably including veggie ham and burger patties, catering primarily to vegan and vegetarian consumers.

Despite the announcement, Hain Celestial Group stated that they will continue production for the time being. Consumers can expect to find Yves Veggie Cuisine products in grocery stores until early winter of 2025. The company has acknowledged that the news may be disappointing to its loyal customer base and expressed gratitude for their commitment to the brand throughout its four decades in business.

The closure of Yves Veggie Cuisine reflects broader trends in the market, where the popularity of plant-based foods has faced fluctuations. While the plant-based food category saw a strong surge in interest over the past decade, recent years have indicated a plateau in growth or even a decline in sales, affecting several brands and product lines.

As the company turns the page on this chapter, the loyal consumers who have supported Yves Veggie Cuisine will now seek alternatives in the evolving plant-based landscape. The announcement adds a notable chapter to the ongoing narrative surrounding consumer preferences, market sustainability, and the adaptability of food brands in a rapidly changing industry.

This report was first published on September 3, 2025, by The Canadian Press, highlighting an important shift in the food and beverage sector.