Fitness in Canada is often viewed through the lens of motivation or time constraints; however, experts emphasize that affordability poses a significant barrier to many Canadians striving to maintain an active lifestyle. Zach Weston, the executive director of the Fitness Industry Council of Canada (FIC), highlights that the primary reason many individuals do not engage in physical activity is the belief that they cannot afford it.
The FIC, a national not-for-profit organization that supports Canada's fitness sector, which includes gyms, studios, and wellness facilities, reports that approximately six to seven million Canadians, or 15 to 16 percent of the population, hold memberships at fitness facilities. Data indicates that cost is the leading barrier, while lack of time ranks as the fourth reason for inactivity among those not utilizing these facilities.
Despite the presence of budget gyms, Weston asserts that societal perceptions and policies greatly influence the situation. He pointed out a fiscal inconsistency in the tax structure, noting that healthy food items like fruits and vegetables are exempt from sales tax at grocery stores, whereas gym memberships are taxed. Weston argues that changing this policy could significantly improve fitness accessibility. By estimating a potential reduction in fitness costs by about 10 percent, the FIC claims that up to 2.5 million additional Canadians could perceive fitness as affordable, potentially saving the healthcare system over $1 billion annually due to better long-term health outcomes.
Beyond general fitness, the issue of affordability intensifies within the competitive fitness and bodybuilding realms. Sushant Thapa, head coach and owner of HT Athletic in Mississauga, explains that the costs associated with competitive fitness quickly escalate. Athletes must account for various expenses such as registration fees, travel, tanning, photoshoots, and posing sessions. Thapa emphasizes that socioeconomic factors can profoundly affect an athlete's performance, citing instances where a lack of access to proper physical therapy and recovery led to poor competitive outcomes.
Moreover, Thapa indicates that the financial burden of eating well, hiring trainers, and purchasing gym attire adds to the challenges that everyday Canadians face in adopting healthier lifestyles. Both Weston and Thapa acknowledge that public awareness regarding the necessity of physical activity is not lacking. As Weston states, "Canadians know they need to be physically active; but knowing and doing are different." This gap further highlights the need for actionable solutions to bridge the divide between awareness and participation.
Thapa also underscores how fitness extends beyond just physical activity; emotional and financial stability play crucial roles in maintaining consistency in fitness practices. It is a complex interplay that affects many newcomers and may deter individuals from pursuing their fitness goals.
In light of these challenges, the FIC remains committed to advocating for policy reforms such as tax relief to improve fitness accessibility. Meanwhile, Thapa is exploring initiatives to contribute positively to the community by considering sponsorship opportunities for aspiring athletes, aiming to lower the barriers that prevent many from engaging in fitness pursuits. Through such efforts, both Weston and Thapa hope to foster a more inclusive environment that encourages physical activity for all Canadians.
