Nayomie Mendoza has adapted to the typical celebrations of Cinco de Mayo in the United States, which often include large platters of tacos, pitchers of margaritas, and vibrant mariachi music. However, Mendoza, the owner of Cuernavaca's Grill in Los Angeles, is among a growing number of Mexican American business owners who are advocating for a more meaningful observance of the holiday. This year, her restaurant will focus not only on festive foods and mariachi performances, but also on the historical significance of the holiday, commemorating the Mexican army's resilience during the Battle of Puebla in 1862.
Mendoza emphasizes that Cinco de Mayo should reflect the ongoing struggles and perseverance of the Latino community. She believes that acknowledging the historical context of the holiday, which signifies a monumental victory against French forces, can serve as a reminder of the strength and fortitude of Mexican culture in the face of current challenges, particularly amid rising anti-immigrant sentiments.
Sehila Mota Casper, director of Latinos in Heritage Conservation, notes that this year’s celebrations are shifting towards a deeper embrace of traditional Mexican culture, prioritizing education and cultural preservation over commercialized representations of the holiday. Mota Casper points out the importance of knowledge-sharing within the community, stating, "The more we educate, the more knowledge we share, the better a community and people we become."
According to the Census Bureau, Hispanic-owned businesses accounted for 8.4% of 5.9 million U.S. employers in 2024. Notably, they represented approximately 18% of all restaurant businesses in the nation last month, as indicated by the National Restaurant Association. Raul Luis, owner of Birrieria Chalio Mexican Restaurant, has plans for his customers to indulge in authentic Mexican dishes, such as "guisados," which are traditional stews or braises, instead of just engaging in tequila shots. He emphasizes that bringing authentic Mexican cuisine to the forefront enhances the dining experience, attracting a diverse clientele.
Cinco de Mayo commemorates the historic victory of Mexican troops led by General Ignacio Zaragoza over French forces, which is seen as a significant morale booster for the Mexican army. In Mexico, the holiday is celebrated with historical reenactments in Puebla. However, the United States interprets May 5 as an opportunity to celebrate Mexican American culture with parades, street food, and vibrant dance performances. Despite the holiday’s festive spirit, there is often confusion, as it is frequently mistaken for Mexican Independence Day, which occurs on September 16.
Activists and scholars have noted that the misunderstanding surrounding Cinco de Mayo is perpetuated by marketing tactics that reinforce stereotypes, such as exaggerated depictions of Mexican culture. Since returning to the White House in 2025, President Donald Trump has escalated anti-immigrant rhetoric, aggravating fears within Latino communities. Mendoza has expressed concern over rising costs in the restaurant industry due to external pressures, but is determined that Cuernavaca's Grill will celebrate its 20th anniversary this year, embodying resilience.
As part of her Cinco de Mayo festivities, Mendoza will also incorporate a food and toy drive, aimed at assisting those in need during these challenging times. She stated, "This is a testament to our resilience. It is a testament to our hard work. It is pride in our community and everything that we’ve accomplished." This approach not only honors the significance of the day but also fosters a sense of community solidarity.
