TOKYO (AP) — In a stunning event at Tokyo's Toyosu fish market, a 243-kilogram (535-pound) bluefin tuna was auctioned off for a record-breaking 510 million yen (approximately $3.2 million) during the first auction of 2026. This predawn auction took place on Monday, January 5, drawing significant attention from the media and sushi enthusiasts alike.

The top bidder for this prized bluefin tuna was Kiyomura Corp., led by Kiyoshi Kimura, who is the owner of the renowned Sushi Zanmai chain. Kimura has a history of success at the annual tuna auctions, frequently emerging as the highest bidder. This year’s record surpassed his own previous record of 334 million yen (around $2.1 million) set back in 2019, highlighting the ongoing fascination and value attributed to high-quality tuna in Japan.

The exceptional fish was caught near Oma, a region in northern Japan that is celebrated for producing some of the finest bluefin tuna in the country. The price of the tuna comes out to approximately 2.1 million yen ($13,360) per kilogram or $6,060 per pound, showcasing the premium quality associated with this specific catch.

During these early morning auctions, hundreds of tuna are sold daily; however, the prices for Oma tuna, especially during the New Year auction, are significantly elevated. This annual event reflects the cultural significance of sushi and sashimi in Japanese cuisine, with tuna being a highly sought-after ingredient.

Historically, Pacific bluefin tuna has faced challenges as a threatened species due to overfishing. However, thanks to concerted conservation efforts, their population has shown signs of recovery, allowing for sustainable practices and continued interest in auctions like this one.

The buzz surrounding the auction was palpable, with members of the press capturing photographs of the magnificent bluefin tuna as it was displayed and later transported to Sushi Zanmai's restaurant. Kimura's ownership of the tuna not only signifies a triumph in bidding but also reinforces the ongoing relationship between Japanese culinary traditions and the fresh seafood market.

This record-breaking sale underscores the importance of both the tuna fishing industry and the cultural practices surrounding tuna consumption in Japan. As the industry continues to adapt and respond to environmental pressures, events like the Toyosu fish market auction will remain a focal point of interest for both consumers and conservationists alike.